The only way to have a lot of really great ideas is to have even MORE really bad ideas.
The good news is having bad ideas is really easy! I have bad ideas all the time. They flicker into my head all day long, usually disguised as a good idea. Then after I spend a little more time with them, their true identity as bad ideas reveals itself, and they gets discarded.
But every now and then a really great idea flickers into my head disguised as a really bad idea. You just have to get through the bad ones first.
The trick is to cultivate these bad ideas. To actively farm them, go out and get them. You won’t believe how freeing this will be. Continue reading The Magical Power of Really Bad Ideas