When I was in New York recently, I remember seeing the billboards for the musical It Shoulda Been You and thinking – “It shoulda been better.” I hadn’t heard a single note, hadn’t seen a single scene, yet for whatever reason, I just knew this show wasn’t for me.
This article from Entrepreneur about the psychology behind logos might explain why. The font, colors, and pictorial choices (a fluffy wedding cake = not my thing) all read “This is a show for women.” (Incidentally, I thought Mothers and Sons read “This is a show for old women.” Maybe I just don’t like Tyne Daly?)
As actors and writers of shows are often their own advertisers and brand-makers, I think this article would be extremely useful to take a look at. What are you intentionally (or unintentionally) putting out there?
As you notice from my blog, I enjoy the colors of light blue, charcoal (or brown), and white. It’s always made me think of Paul Frank, which I think is clean, relaxing, yet young and playful. All of the things I want you to think about me! (Does it work?)